cvpa star store
These logo variations were inspired entirely by the Star Store building and New Bedford location.
The logo marks created are a hybrid nod to the building and its location. The grid design of the mark hints in part to the blocky layout of downtown New Bedford as seen from a bird’s-eye-view.
The stacked rows of blocks and text plays on a different dimension, representing the building’s rectangular shape as seen from the street.
Again, fonts detailed in the University Branding Guidelines were used to create these marks.
Following review of the above logos and various edits, the logos featured left were final options, from which the logo (bottom left) was then selected.