cvpa star store

logo design

Often finding myself struggling to find events and things to do near me, especially when traveling, I designed an event-finding app.


I named the product Sniffout, as it is catchy and when you are searching for things to do, it can be referred to as “sniffing out.”


The app makes it easy to find and reserve tickets for events near you in multiple ways.


The logo is a representation of the literal and figurative aspect of the app, combining a dog’s nose and a magnifying glass. The splash screen (left) features the magnifying glass bouncing into the frame as the text slides in from the left. Once this action is complete, the nose sniffs twice before landing on the feed page.


The feed page, represented by an icon of a dog bowl, presents users with events based on their preferences and previous events.

The logo variations to the right were inspired entirely by the original Star Store sign and latest logo (below).


While the shape was kept true to the original sign with few tweaks to allow the text to be properly framed, a fill was selected in place of the outline so as to make the logo modern. Fonts detailed in the University Branding Guidelines were used to create these marks.

The logo variations pictured left were partly inspired by the original Star Store sign.


The original sign shape was manipulated into different forms that hint to the original hexagonal shape. These were formed with the intention of creating more engaging shapes.


Again, the fonts detailed in the University Branding Guidelines were used to create these marks.

These logo variations were inspired entirely by the Star Store building and New Bedford location.

The logo marks created are a hybrid nod to the building and its location. The grid design of the mark hints in part to the blocky layout of downtown New Bedford as seen from a bird’s-eye-view.

The stacked rows of blocks and text plays on a different dimension, representing the building’s rectangular shape as seen from the street.

Again, fonts detailed in the University Branding Guidelines were used to create these marks.

Following review of the above logos and various edits, the logos featured left were final options, from which the logo (bottom left) was then selected.