I encounter many alcohol labels through my part-time job as a bartender; some good, some bad.

One of the brands I see daily that I felt needed an update is Forestville wine (right).

I developed an ad to display my design update (left).

The label touches on the brand’s California roots through the usage of Noah, a Californian typeface.

The diagonal lines present in the label and capsule design are evocative of vineyards.