forestville pinot noir

redesign

I encounter many alcohol labels through my part-time job as a bartender; some good, some bad.


One of the brands I see daily that I felt needed an update is Forestville wine (right).


I developed an ad to display my design update (left).


The label touches on the brand’s California roots through the usage of Noah, a Californian typeface.


The diagonal lines present in the label and capsule design are evocative of vineyards.








Subtle details were placed on the capsule of the wine, highlighted right.