Prompted by a professor to develop a product dealing with insects, I developed branding for Formica, a fictitious protective gear company.
Formica uses chemicals found in ants to produce helmets and other protective gear that is durable, shock-absorbing, and environmentally friendly.
The final logo visually embodies different qualities of construction and protective gear companies.
Purpose and use of the product are displayed by the ant, which also doubles as a branding mark.
The color yellow is often used in the industry to represent caution and prevent injury.
Sturdiness is symbolized by the rectangular box framing the logo.
Construction is shown through stacked elements as a whole.