I wanted to create a matchbox with a purpose other than storing and lighting matches, so I developed FROM.
I developed a full advertisement (left) to promote the brand and it’s unique features.
This fictitious company produces matchboxes that serve a purpose past the point of lighting a match by allowing users to temporarily store ashes in a compartment in the back of the box. The back is labeled “To Ashes,” hinting to the continuous cycle of life.
The logo (right) is evocative of a lit match, changing to a gray on the ash side of the box to represent the flame being put out.
Various patterns were developed for the strike area on the matchbox (below).