Another element that needed redesigning was the pizza box, as it was a generic design that did not recall the brand at all.
I included functionality on the left and right sides through ingredient boxes to be checked off. I also created a linear pattern repeating the primary logo for the front and back sides to tie it back to the brand.
The final box design (right) features the square logo on the top to show pride in the pizza’s origin.
Additionally, a line was left for practicality, where the makers could write the specialty flavor.