Creative Direction / Installation Design
Design a mural in new dining hall staircase to increase student appeal and drive engagement at UMass Dartmouth. Represent the University, its values and history, and the people.
A 3D reflective vinyl and steel cable mural representing student potential, campus diversity, regional nautical history, and Paul Rudolph's design of the campus.
Ideator, designer, chief decision maker from conception to initial production. Involved in all meetings, critiques, and served as head decision maker through development.
Multiple concepts were presented, but there could only be one winner.
Designs developed but not selected by the board are featured below.
Sailing Foliage represents nautical and forest themes through its use of beam-suspended netting. The design is approachable and creates dimensionality, with opportunity to be used as a community bulletin board or festivity decorative opportunity.