HONDA x Boston Marathon
| Environmental Design | Art Direction
Task
Honda needs environmental graphics for their showroom at the 2023 Boston Marathon.
Solution
A 3D arch and two photo backdrops feature subtle design elements to convey togetherness.
My Role
Leading art direction as the designer and ideator, addressing feedback to fulfill client vision.
| Togetherness
| Motion
| Partnership
For the 10 year mark since the attack on the Boston Marathon, a sense of togetherness and community needed to be present. Organic curves, gradients, and an aerial image of Boston were used cohesively in each of three deliverables; a subtle parallel to everyone's efforts coming together as a community.
