I conceptualized a functional matchbox featuring a burnt compartment, targeting environmentally conscious individuals and giving matchboxes a purpose beyond just lighting a flame. The phrase "FROM Matches to Ashes" is printed on the box, hinting at where fresh matches go and where the burnt ones should be stored.

The logo combines multiple symbols: it evokes a lit or burnt match while also representing a figure with raised arms, symbolizing joy, praise, or relaxation. A red and gray color system differentiates the sides of the box, guiding users on which side to open. To increase brand presence and individuality, the logo repeats along the sides, creating a strike-box effect.