Forestville
| Branding | Package Design
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Task
Unofficial rebrand for Forestville: updated branding and packaging, along with an ad poster design.
Solution
The rebrand modernizes the identity with subtle details, enhancing both visual complexity and legibility.
My Role
Ideator and sole designer, refining the work based on peer feedback to achieve a consumable result.
| Simplicity
| Vineyard
| Subtle Details
The current design lacks the vibrant appeal necessary to attract wine drinkers. Given the wine’s strong yet simple flavor profiles, the packaging should mirror this simplicity.
Repeating lines, inspired by the rows of vines in vineyards, serve as a versatile design element, framing and drawing attention to the type of wine. These lines also appear as a subtle detail on the capsule design.
The California-born sans-serif typeface Noah was chosen to reflect the wine’s origin.
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