Branding / Package redesign

the ask

Redesign ForestVille wine bottle in this personal project, updating branding and Pinot Noir packaging.

the solution

Developed front and back to table of contents using color and linear elements to connect imagery to articles and allow for more user-driven navigation, rather than list-reading.

the role

Ideator and lone designer.

california / bottle / vineyard

The branding was updated to better portray the wine's California origins through use of Californian sans-serif typeface Noah.

The bottle was converted to Bordeaux bottle (despite the traditional Burgundy shape for Pinot Noir) style to establish consistency with brand's other wines.

Alluding to the repeating rows of grape vines in vineyards, diagonal lines are included in the label and capsule design.