The Red Barn
| Rebranding | Collateral Design
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Task
An iconic Cape Cod pizza, minigolf, and arcade destination is due for a rebrand capturing its unique vibe.
Solution
Designed logo and collateral, setting a minimal design system with consistent fonts and colors.
My Role
Led direction and design, refining the work to capture the Red Barn’s classic, welcoming vibe.
| Update a Classic
| Comfortable
| Approachable
I rebranded a classic Cape Cod restaurant, blending simple decor with a friendly personality. The new design honors the building’s character while creating a fresh image that resonates with modern customers.
The two-logo system reflects the building’s appearance and local charm, while giving the restaurant a contemporary, functional feel.
My focus first went to the pizza box design, elevating its functionality and enhancing brand visibility.
Next, I revamped the menu, organizing information with clear categories and hierarchy through thoughtful typography.
Additionally, I designed merch for staff, locals, and tourists—using practical, durable colors that help promote the brand.
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